THE LAW OF THE CHAIN

You may have heard the saying that a chain is only as strong as its weakest link. What we don’t realise is that no matter how strong the other links are, the weakest link actually has the ultimate power in the strength of the chain and can cause it to break at any time.

Whether it be in a physical chain, an individual, in life, in sport, in business, this law will apply, often with disastrous effects.

In order to protect against the potential damage we should be in a constant cycle of identifying and eradicating the weakest link, as there will always, and can ever be, only one weakest link, although there may be other weak links in the chain. So, we get rid of one and move on to the next.

In business it may be a person or people, a lack of certain skills, an inadequate or incorrect process or strategy: likewise in a sports team.

A good example of an individual would be a salesperson. There are four basic processes in selling; finding new prospects; persuading prospects; closing the sale; retaining clients. It’s easy to see that if a salesperson is great at finding new prospects but poor at closing, that weak link then breaks the chain and sales are low. Similarly, if the salesperson is a poor persuader or finder.

Improvement across the board is not necessarily the answer, but rather identify and solving the problem area.

The law of the chain may well be the area of focus needed in your journey to success, so why not contact us and let us help you to grow, stronger and more successful.

Terri Codd MCF Corporate Training & Life Coach: 076 751 3556: coddterri@gmail.com: terri@m-c-f.co.za: terricodd.blogspot.com